Shepparton is a major commercial centre, located between Nagambie and Numurkah on the Goulburn Valley Highway which is the main inland road route between Melbourne and Brisbane.
Shepparton is situated within the rich dairying, fruit growing and agricultural region of the Goulburn Valley, with the area responsible for producing around 25 percent of Victoria's rural output. Major food companies in the area include SPC Ardmona and Campbells Soups.
Shepparton's cultural precinct is located in Wellsford Street and consists of an art gallery featuring Australian ceramics and paintings, and a major war memorial located next to the council offices.
Shepparton has a wide variety of accommodation including motels, hotels and serviced apartments.